Trade show proves to be Tremendous Success

Craft Hobby and Stitch International - Korbond Industries Stand D24

21st-23rd February 2010 Korbond Industries Ltd. showcased their extensive portfolio of haberdashery and clothes care products at the Craft, Hobby & Stitch International. Held at the UK’s leading exhibition centre, the NEC in Birmingham, the show, in its 35th year, proved once again to be a huge success. Retailers, buyers, store owners and publishers alike flocked to the impressively decked out Hall 12 to see a fantastic array of the craft industries leading products and innovations. Amongst all this glitz and glamour the Korbond stand made a big impact.


Having learnt from last year’s experiences at the show Korbond arrived this year with renewed energy and an enhanced portfolio of products that were better tailored to suit every customer. This included two fantastic new fixtures; contemporary stands that are easily installed and with options of height and single or doubled sided facings of products. These fixtures are ideal for stores with limited space, still providing a comprehensive product offering. 


Other highlights from Korbond’s show include the incredibly useful Korbond folding carry bag, given to visitors upon entering the show. The blue and yellow bags soon filled the hall and were well received by all, many even requesting another! The other word that filtered around the show was Korbond’s free sewing kit samples. The company handed out samples of their Threaded Needle Kit to all who passed or visited the Korbond stand. Again the feedback from these samples was extremely positive, with people commenting on ‘how useful such a product would be in the hand bag’ or ‘how they could have done with one of these this morning’.

Korbond received a lot of interest from buyers and retailers from across the world, intrigued by the offers and deals available. The show also posed as a great opportunity to network with some of the industry’s leading colleagues, forming new relationships and developing old ones. The company successfully deepened engagement with other suppliers and created opportunities for future alignments.

Stuart Caller, Sales and Marketing Manager for Korbond had this to say “Overall the show was a tremendous success, from brand awareness, sales and lead generation and networking, but also the training and exposure of the Korbond Marketing and Sales team as they worked on the booth and engaged with customers. We all greatly enjoyed the show and have generated more leads, taken more orders and successfully engaged with more visitors at the show than last year.”

Korbond have every intention of attending the show next year and hope to build on the continued success of this year. If you wish to find out more about Korbond, the range or discuss any requirements in more detail do not hesitate to contact us directly.

Tel: +44 (0)1476 573227
Fax: +44 (0)1476 573268

Subscribe to our retailer newsletter