Success at the 2009 Craft, Hobby & Stitch International

Success at 2009 Craft Hobby & Stitch International

Last month Korbond Industries Ltd attended the 2009 Craft, Hobby & Stitch International at the NEC Birmingham and are extremely pleased with the positive feedback received. The show proved a huge success attracting an immense amount of interest from enthusiasts, professionals and retailers alike. First time exhibitors Korbond Industries Ltd pulled in the crowds with a fantastic showcase of products.

Korbond fully embraced the opportunities of their first exhibition, showcasing their full portfolio of products and merchandising solutions with an impressive looking booth. The company triumphed at promoting themselves within the industry, establishing many new contacts. Members of the team were on hand throughout the event offering advice and guidance on the products and received many positive comments from guests about their friendly and welcoming approach. Leaflets and sampling visitors throughout the event created a buzz, and proved very helpful to engage with buyers. A table of products and accessories was also on display for buyers to try out the Korbond offer for themselves.

The Korbond brand and the product offering made an impression on a number of larger retailers during the show, and were approached by them to discuss the possibilities of a full haberdashery range in their outlets. Success came from being fully prepared and the Korbond teams’ knowledge and ability to discuss the range, merchandising solutions and how the company can tailor the offering to meet the specialist needs of any independent or retailer. The show was a huge success for Korbond increasing their brand awareness among retailers, wholesalers and independent stores and also promoting the Korbond offer and proposition.

Stuart Caller, Trade Marketing Manager of Korbond Industries Ltd. said "We are very pleased with our initial involvement and results. We were able to establish many new contacts and leads and importantly we were able to establish some links with key members within the industry. Overall we are delighted with our first experience at the show and will certainly look to attend the show once again next year."

Neal Bramham Sales and Merchandising Manager also reiterated the success of the company's brand awareness objective saying "People really got to know the brand; customers were aware of our presence in the supermarket and enthusiastic about seeing us at the show." 

Korbond have already booked the space at the show next February and hope to have the same response as this year. Korbond pride themselves in providing quality products to ensure complete consumer satisfaction and confidence, at the best possible price. If you wish to find out more about Korbond, the range or discuss any requirements in more detail do not hesitate to contact us directly.

Tel: +44 (0)1476 573227
Fax: +44 (0)1476 573268

Documents available for download:

Subscribe to our retailer newsletter